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Title:
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THE IMPACT OF PERCEIVED VISUAL COMPLEXITY ON CHILDREN'S WEBSITES IN RELATION TO CLASSICAL AND EXPRESSIVE AESTHETICS |
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Author(s):
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Hsiu-Feng Wang, Julian Bowerman |
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ISBN:
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978-972-8939-75-5 |
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Editors:
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Katherine Blashki |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Children websites, Visual complexity, Classical aesthetics, Expressive aesthetics |
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Type:
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Short Paper |
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First Page:
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269 |
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Last Page:
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273 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This experiment explored childrens preferences to both classical and expressive aesthetics with respect to perceived visual complexity. The experiment applied Berylnes theory of aesthetic preference to home pages taken from websites designed for children. The findings showed that children preferred both classical and expressive aesthetics of a medium level of perceived complexity and supported Berylnes theory. The findings have implications for designers working on childrens websites as they suggest that by manipulating visual complexity viewing pleasure can be enhanced or depreciated. |
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