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Title:
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THE IMPACT OF CULTURAL DIFFERENCES ON TRUST IN E-COMMERCE |
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Author(s):
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Young Hoon Kim , Dan J. Kim |
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ISBN:
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972-98947-5-2 |
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Editors:
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Pedro Isaías, Piet Kommers and Maggie McPherson |
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Year:
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2004 |
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Edition:
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2 |
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Keywords:
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Trust, individualistic culture, collectivistic culture, and privacy. |
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Type:
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Short Paper |
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First Page:
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872 |
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Last Page:
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877 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Although there has been a substantial amount of research on the importance of trust and cultural differences on trust in
traditional business contexts, little is known of the impact of cultural differences on consumer trust in e-commerce. Based
on previous studies on cultural factors and a consumer trust model that this study develops, this study examines the
impact of cultural differences on consumer trust. First, this study will separate trust in e-commerce as a channel from
trust in an e-tailer as a specific web vendor. Second, in selecting two distinct cultures to be compared, the relative levels
of maturity of e-commerce of the two nations are considered. Lastly this study will select a society far more collectivistic
than those that have been examined in previous studies. |
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