|
Title:
|
THE IMPACT OF CULTURAL ADAPTATION ON THE EFFECTIVENESS OF E-COMMERCE WEBSITES |
|
Author(s):
|
Femke Vyncke , Malaika Brengman , Olga De Troyer |
|
ISBN:
|
978-972-8924-89-8 |
|
Editors:
|
Sandeep Krishnamurthy |
|
Year:
|
2009 |
|
Edition:
|
Single |
|
Keywords:
|
Culture, website design, effectiveness. |
|
Type:
|
Doctoral Paper |
|
First Page:
|
251 |
|
Last Page:
|
255 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
In an online business context, cultural adaptation (Singh and Matsuo, 2004) or localization (Cyr and Trevor-Smith, 2004;
Okazaki, 2004) is the intensive process of designing or adapting a website to accommodate the culture-specific needs of
online customers in host markets. The current doctoral research aims to investigate whether cultural adaptation improves
the effectiveness of e-commerce websites and which website features are important in this matter. This study, as such,
aspires to (1) deliver a substantial contribution to the standardization/adaptation debate following the recommendations
made by Taylor (2005) and (2) meet the need for systematic cross-cultural studies on the effectiveness of website design
aspects appealed for by Cyr (2008). |
|
|
|
|
|
|
