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Title:
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THE GREEK B2B E-MARKETPLACE ENVIRONMENT: AN EMPIRICAL INVESTIGATION |
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Author(s):
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Vaggelis Saprikis, Maro Vlachopoulou, Vicky Manthou |
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ISBN:
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978-972-8939-24-3 |
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Editors:
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Sandeep Krishnamurthy, Gurmit Singh and Maggie McPherson |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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B2B e-marketplaces; B2B e-commerce; adoption; e-business models |
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Type:
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Full Paper |
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First Page:
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53 |
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Last Page:
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60 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Business-to-business (B2B) electronic marketplaces (e-marketplaces) are characterized as the third wave of B2B e-commerce evolution and are gradually accepted by even more firms for satisfying their business needs. Specifically, they provide electronically value added communication, brokerage and integration services to both buyers and suppliers in specific horizontal or vertical markets by supporting basic market functions, meeting management needs for information and process support. The purpose of this article is to investigate the current situation regarding Greek B2B e-marketplace environment through a survey conducted to participants from all the active B2B e-marketplaces. Particularly, the applied value-added e-services and their perceived benefits from their participation are examined. Moreover, the research encompasses comparisons of buyers and suppliers, between the different types of B2B e-marketplaces, as well as, differences concerning firmsÂ’ demographic characteristics. |
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