|
Title:
|
THE EFFECTS OF SOCIOECONOMIC CHARACTERISTICS AND CONSUMER INVOLVEMENT ON THE ADOPTION OF MUSIC DOWNLOAD STORES AND PAID MUSIC SUBSCRIPTION SERVICES |
|
Author(s):
|
Markus Makkonen, Veikko Halttunen, Lauri Frank |
|
ISBN:
|
978-972-8939-31-1 |
|
Editors:
|
Piet Kommers, Tomayess Issa and Pedro Isaías |
|
Year:
|
2010 |
|
Edition:
|
Single |
|
Keywords:
|
Music download stores, paid music subscription services, adoption, socioeconomic characteristics, consumer involvement |
|
Type:
|
Full Paper |
|
First Page:
|
49 |
|
Last Page:
|
58 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
This paper investigates the effects of three socioeconomic characteristics (gender, age and income) and one personality variable (consumer involvement in music) on the adoption of music download stores and paid music subscription services in Finland. The investigation is based on the analysis of an online survey sample of 1 447 Finnish consumers through contingency tables, the Pearsons ?2 tests of independence and the Cramérs V coefficients. The results of the analysis suggest that statistically significant dependencies exist between almost all of the investigated variables and the adoption of download stores and subscription services and that these dependencies also differ from each other between the stores and services. For example, the diffusion of subscription services seems have occurred rather homogenously across age and income groups, whereas the diffusion of download stores has been driven by more mature consumers with higher income. These findings and the explanatory factors behind them should be taken into consideration when crafting future business models for digital music retailing. |
|
|
|
|
|
|
