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Title:
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THE EFFECTIVENESS OF USING SOCIAL MEDIA IN GOVERNMENT COMMUNICATION IN UAE |
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Author(s):
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Elsayed B. Darwish |
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ISBN:
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978-989-8533-75-3 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2018 |
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Edition:
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Single |
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Keywords:
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Social media, Government Communication |
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Type:
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Full Paper |
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First Page:
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247 |
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Last Page:
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256 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The purpose of this paper is to explore the effectiveness of using social media by the government entities in UAE. It is a network analysis study seeking mainly quantitative data. 100 UAE government accounts, belong to (25) entities, were examined using web-based analytical tools. The general findings of the study indicate that the UAE government communication entities accounts convey a rich picture of how these entities interact with their stakeholders on their social media. Most of them are performing an active role in terms of publicity, reach, marketing and transparency. |
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