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Title:
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THE EFFECT OF SIGNALS ON MULTI-LEVEL TRUST IN DIFFERENT RETAIL FORMATS |
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Author(s):
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Sonia San Martín Gutiérrez, Phd. |
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ISBN:
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972-98947-5-2 |
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Editors:
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Pedro Isaías, Piet Kommers and Maggie McPherson |
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Year:
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2004 |
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Edition:
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2 |
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Keywords:
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Signals; trust; brand; personnel; retail format; multi-level relationships. |
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Type:
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Short Paper |
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First Page:
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1081 |
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Last Page:
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1084 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Research on consumer-firm relationships from a multi-level and multi-disciplinary perspective is scarce. This paper aims
to study the role that the main quality signals the retailer sends to the market play as factors that engender consumers
trust. Besides, the proposed model considers three interrelated levels of trust with the store brands, the personnel and the
firm- and is tested separately for different retailer formats hypermarkets, supermarkets and other formats. |
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