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Title:
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THE EFFECT OF GROUP PRESSURE ON SOFTLIFTING INTENTION - A LABORATORY EXPERIMENT |
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Author(s):
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Cheng-kiang Farn , Jeffrey Jih-hsin Tang |
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ISBN:
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972-98947-0-1 |
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Editors:
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António Palma dos Reis and Pedro Isaías |
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Year:
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2003 |
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Edition:
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1 |
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Keywords:
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Softlifting, group pressure, software piracy, conformity, financial gains, ethics. |
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Type:
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Full Paper |
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First Page:
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341 |
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Last Page:
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348 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The purpose of this study is to investigate the effect of group pressure on softlifting, moderated by financial gains. A laboratory experimentation with fifty-four subjects was conducted, in which each subject was told to participate in a software quality evaluation exercise. However, a ploy was carried out to measure the subjects intention in software piracy under different levels of group pressure and financial gains. The results are interesting. On intention of software piracy, both group pressure and financial gains are significant determinants The interaction of group pressure and financial gains is also significant: when group pressure is toward pirating software, financial gains is not a relevant factor; whereas when group pressure is toward purchasing, financial gains becomes a dominant factor in softlifting intention. |
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