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Title:
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THE EFFECT OF CULTURAL PERCEPTION ON E-COMMERCE |
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Author(s):
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Ahu Genis-gruber , Ilke Onur |
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ISBN:
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972-8924-23-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2006 |
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Edition:
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Single |
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Keywords:
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E-commerce, Internet retailing, Cultural perception |
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Type:
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Short Paper |
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First Page:
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347 |
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Last Page:
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350 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In this paper, we identify the effect of cultural perception on e-commerce. We use a methodology to identify some economically and geographically similar European countries that are culturally distinct and then establish the significant role culture plays in their adoption of e-commerce. Our classification of cultures and selection of countries depend on previous studies of Hofstede and Trompenaars. The findings of our paper agree with the previous research in the literature and emphasize the importance of culture on e-commerce. |
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