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Title:
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THE COURSERA CASE AS THE PREFIGURATION OF THE ONGOING CHANGES ON THE MOOC PLATFORMS |
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Author(s):
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François Acquatella, Valérie Fernandez and Thomas Houy |
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ISBN:
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978-989-8533-78-4 |
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Editors:
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Miguel Baptista Nunes and Pedro Isaias |
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Year:
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2018 |
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Edition:
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Single |
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Keywords:
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Platform, Strategy, Business Models, MOOC |
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Type:
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Reflection Paper |
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First Page:
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185 |
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Last Page:
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188 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The development of digital training platforms reflects a renewal of economic paradigm. The "platform model", however, refers to a plurality of strategies. This article aims to participate in understanding the strategic dynamics of platforms through analysis from the case of Coursera platform. The iterations of this platform with the emerging market of online training, can be analyzed as a strategy to bring out new value propositions and value networks. |
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