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Title:      TECHNOLOGY-RELATED PRIVACY CONCERNS: A REVIEW
Author(s):      Cliona Mcparland , Regina Connolly
ISBN:      ISSN: 1646-3692
Editors:      Pedro Isaías and Marcin Paprzycki
Year:      2009
Edition:      V IV,2
Keywords:      Privacy, Consumer information, Consumer behavior, Monitoring, Surveillance, Empirical research.
Type:      Journal Paper
First Page:      13
Last Page:      27
Language:      English
Cover:      no-img_eng.gif          
Full Contents:      click to dowload Download
Paper Abstract:      The exponential adoption of the Internet for transaction and interaction purposes continues unabated. However, despite the obvious empowering benefits of the Internet, consumers concerns regarding the ability of online vendors to collect and use information regarding them and their online interactions have also increased. Vendors facing intense competition in the marketplace are under increasing pressure to gain a more sophisticated understanding of their consumers and thus view the collection of consumers’ personal and interaction information as essential to achieving that understanding. Awareness of this fact has accentuated consumers’ privacy concerns and in some cases impacted interaction intentions and behaviour. Similarly, in the computer-mediated work environment, employees’ awareness that communication-monitoring technologies are being used to monitor their email and Internet interactions has increased. Despite the importance of this issue, research on technology-related privacy concerns remains in an embryonic stage. Moreover, the literature indicates that much confusion surrounds the construct and in many studies the construct is neither clearly defined nor operationalised. The aim of this paper is therefore to reduce that confusion by providing a brief review of the literature while outlining potential research avenues worthy of future research. This paper provides researchers with a deeper insight and holistic understanding of the construct and consequently makes a valuable contribution not only to information systems research but also to practitioners in their efforts to better understand the factors that predict and inhibit technology-related privacy concerns.
   

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