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Title:
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TECHNOLOGY ACCEPTANCE: PERSONALIZATION, IDENTITY EXPRESSIVENESS AND SELFCONSCIOUSNESS |
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Author(s):
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Anders Henriksen |
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ISBN:
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978-972-8924-59-1 |
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Editors:
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Katherine Blashki |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Personalization, Technology Acceptance, Identity Expression, Self-Consciousness |
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Type:
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Short Paper |
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First Page:
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291 |
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Last Page:
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296 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In this article we present a conceptual model with corresponding hypotheses on technology acceptance. This conceptual
model uses the technology acceptance model constructs usefulness and ease of use. It also adds the theory of planned
behavioral constructs subjective norm and perceived behavior control. But, in addition to these standard constructs, our
conceptual model includes the IT artifact personalization and the social psychology elements identity expression and selfconsciousness.
We also present a literature review and a plan for further research. |
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