|
Title:
|
TAXONOMY OF PERSONALIZATION IN MOBILE SERVICES |
|
Author(s):
|
Muhammad Asif, John Krogstie |
|
ISBN:
|
978-972-8939-67-0 |
|
Editors:
|
Piet Kommers and Pedro Isaías |
|
Year:
|
2012 |
|
Edition:
|
Single |
|
Keywords:
|
Personalization, Mobile services, User profile, Privacy, User modeling and Context-awareness |
|
Type:
|
Full Paper |
|
First Page:
|
343 |
|
Last Page:
|
350 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
Personalization of mobile services is a growing trend. The increasing capability of smartphones and enabling technologies has opened many possibilities of personalizing mobile services. There are different levels of personalization ranging from personalized wallpaper or ringtones to complex mobile services. The goal of personalization is to support the user by providing the right service at the right moment. Based on recent trends in mobile personalization, a definition of personalization is given. The factors such as user needs and goals, choice and flexibility, control and privacy which are of highly importance for the true realization of personalized mobile services are discussed. The combination of context-awareness and user-modeling is becoming a key approach in delivering personalized services. Based on this trend, three generic levels of personalization: Basic personalization, profile based personalization and contextual personalization are presented to give insight to design perspectives of personalization in mobile service. |
|
|
|
|
|
|
