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Title:
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TARGETING INTERVENTIONS FOR INTRA-ORGANIZATIONAL IT ADOPTION |
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Author(s):
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W.j. De Groot , M.r.b. Reunis |
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ISBN:
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972-8924-06-2 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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Technology Adoption, Intra-organizational adoption, Interventions. |
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Type:
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Full Paper |
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First Page:
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175 |
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Last Page:
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186 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The acceptance and use of new technology has developed into one of the central research themes in the field of IT/IS. Related literature has proliferated ever since the introduction of the TAM in 1989. The strong knowledge base, however, has hardly materialized into a substantial impact in managerial practice. Managers still struggle with creating intra-organizational adoption of new IT systems and only limitedly apply theoretical insights to target their interventions. This paper aims at synthesizing and disseminating key elements from IT adoption theory to practitioners by developing a straightforward method in which theory is applied for targeting interventions for intra-organizational adoption of a new IT system. The method builds on ten years of TAM research in top ranking MIS journals and consists of a four-step process for developing targeted interventions. |
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