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Title:
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STUDY ON DIGITAL STYLE DESIGN - ROBUST DESIGN SYSTEM FOR KANSEI USING MULTIVARIATE ANALYSIS AND TAGUCHI METHOD |
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Author(s):
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Hideki Aoyama and Hitomi Yokoyama |
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ISBN:
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978-989-8533-64-7 |
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Editors:
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Katherine Blashki |
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Year:
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2017 |
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Edition:
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Single |
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Keywords:
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Taguchi Method, KANSEI, Robust design, Aesthetic design, Emotional design |
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Type:
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Full Paper |
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First Page:
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10 |
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Last Page:
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18 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In recent years, aesthetic design is becoming increasingly important in industrial product development due to the growing maturity of product functions. The designer is required to reflect consumer needs in the aesthetic design while giving consideration to the applications and functions of the product. For this reason, effective techniques enabling design creation based on consumer preference and needs are indispensable. The Taguchi Method has been effectively used for the robust design of product functions. In this study, a design support method applying the Taguchi Method to robust aesthetic design in respect to the inconsistencies of human Kansei (sensitivity, emotion) is proposed. As an example using the method, it is applied for quantitatively analyzing the robustness of design solutions created in accordance with the design concept of a digital camera. |
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