|
Title:
|
SOCIAL NETWORKING SITES USE CONTINUANCE
IN ORGANIZATIONS: INSIGHTS FROM A SUB-SAHARAN
AFRICAN COUNTRY |
|
Author(s):
|
Bangaly Kaba |
|
ISBN:
|
978-989-8704-48-1 |
|
Editors:
|
Miguel Baptista Nunes, Pedro Isaías and Philip Powell |
|
Year:
|
2023 |
|
Edition:
|
Single |
|
Keywords:
|
SNS, Use Continuance, Organization |
|
Type:
|
Full Paper |
|
First Page:
|
118 |
|
Last Page:
|
128 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
Social networking sites (SNSs) could offer tremendous advantages to organizations, especially in sub-Saharan African
organizations, but their use is unsustainable. Our proposed research aims to understand the psychological factors behind
SNSs' use continuance by explaining them through a model. We used structural equation modeling to examine the collected
data, and we found that habits are the main driver of SNSs use continuance. The practical and theoretical implications were
presented as well. |
|
|
|
|
|
|
