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Title:
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SOCIAL NETWORK ANALYSIS FOR MARKET TRENDS IDENTIFICATION: A PRELIMINARY STUDY |
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Author(s):
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Evelyn Farias, Reinaldo Gomes |
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ISBN:
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978-989-8533-24-1 |
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Editors:
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Pedro Isaías and Bebo White |
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Year:
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2014 |
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Edition:
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Single |
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Keywords:
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Smartphone. Social Networks. Data Analysis. Twitter. |
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Type:
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Full Paper |
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First Page:
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252 |
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Last Page:
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258 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The study and analysis of social networks has been widely used to predict outcomes that solve real-world problems. In these networks, users share information, generating useful data for analysis of various aspects, including market content. This article raises a preliminary and simplified study of how content generated by users' activity on the Twitter microblog can show the current trends in the smartphone market. By choosing five sets of keywords and collecting five sets of data, we analyzed the results to respond if the choice of keywords, and the amount of collected tweets, influence the outcome of the research, and which companies worldwide known as leaders in the smartphone market, have a greater influence among social network users. Finally, we made a comparison with results of recent market researches, showing that the results of this simplified experiment can really identify a real trend in the smartphone market. |
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