Title:	SOCIAL MEDIA UTILIZATION IN HUMAN RESOURCE MANAGEMENT
Author(s):	Maxim Wolf, Julian Sims, Huadong Yang
ISBN:	978-989-8704-11-5
Editors:	Piet Kommers, Pedro Isaías, Claire Gauzente, Miguel Baptista Nunes, Guo Chao Peng and Mário Macedo
Year:	2014
Edition:	Single
Keywords:	Social Media, User Generated Information Systems, Human Resource Management, Case Study
Type:	Full Paper
First Page:	79
Last Page:	85
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	The impact of Social Media on Human Resource Management (HRM) strategies and practices is increasing and has not been fully explored yet. This research focuses on understanding the role of Social Media in HRM, specifically the contribution of Social Media utilization to the strength of HRM. Viewing Social Media as a User Generated Information System and HRM as a Communications System, the presented three dimensional framework combines the hierarchical structure of HRM, temporal nature of HRM process and directions of HRM communications. It allows visualization and assessment of vertical and horizontal alignment of HRM practices which emerge through utilization of Social Media. As part of a PhD research project, pilot case studies applied the model to map Social Media utilizations in two diverse organizations. The empirical findings demonstrate differences and surprising similarities of Social Media utilization in HRM and the apparent dominance of bottom-up Social Media utilization in HRM.
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