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Title:
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SOCIAL MEDIA PRESENCE OF PUBLIC ADMINISTRATION AS A TOOL TO EDUCATE TAXPAYERS |
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Author(s):
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Tereza Zichová |
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ISBN:
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978-989-8704-40-5 |
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Editors:
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Piet Kommers and Mário Macedo |
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Year:
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2022 |
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Edition:
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Single |
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Keywords:
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E-government, Public Administration, Content Analysis, Social Networks, Taxpayers |
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Type:
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Short Paper |
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First Page:
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263 |
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Last Page:
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267 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Today's social networks affect the functioning of societies around the world. They influence our thinking and reasoning on fundamental issues of life, as was clearly demonstrated during the COVID-19 pandemic and the war in Ukraine. National governments and public institutions often use social media to communicate very important information to citizens. The public administration of the Czech Republic uses many information networks to communicate with citizens. Although it tries to publish information regularly, it does not make full use of its potential to educate citizens about their obligations to the state. At the same time, it rarely targets this information to the specific situations of citizens, bar exceptions, such as the newly developed Czech government web portal portal.gov.cz. Educating citizens on tax issues is key to building a tax culture and promoting tax morale. This paper aims to analyse Facebook posts in order to typify the posts and propose recommendations to increase taxpayer education. For the analysis, 110 posts were selected on the most followed social media account of the Czech tax administration on Facebook. The posts were categorized based on a customized framework for classifying social media posts. The study yields several significant findings. The Czech Financial Administration uses Facebook almost exclusively to provide information on compliance deadlines, while there is still a large gap in the education sector. The results can be beneficial not only for public administrations of different states but also for other government institutions using the power of the online world. |
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