|
Title:
|
SOCIAL MEDIA ARE HIGHLY ACCESSIBLE MEDIA |
|
Author(s):
|
Rogier Brussee , Erik Hekman |
|
ISBN:
|
978-972-8924-93-5 |
|
Editors:
|
Pedro Isaías, Bebo White and Miguel Baptista Nunes |
|
Year:
|
2009 |
|
Edition:
|
1 |
|
Keywords:
|
Social Media, Content Production, Media Economics, Web 2.0, Media Supply Chain |
|
Type:
|
Full Paper |
|
First Page:
|
84 |
|
Last Page:
|
91 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
We argue that social media can best be understood as a media supply chain in which large groups of consumers
participate in the role of producers. Such a media supply chain must be highly accessible at each stage of the media
supply process. We will analyze the barriers posed by different stages of the media supply chain and use this analysis to
discuss how social media services on the Internet have lowered the barriers to participation. We then give non-Internet
examples by putting highly accessible media in a historical and social context. |
|
|
|
|
|
|
