|
Title:
|
SOCIAL MEDIA AND ACADEMIC SCHOLARS: REFLECTIONS ON BUILDING AN ACADEMIC BRAND AND FOLLOWING |
|
Author(s):
|
Alyssa S. Cortes-Kennedy |
|
ISBN:
|
978-989-8704-46-7 |
|
Editors:
|
Piet Kommers, Tomayess Issa, Adriana Backx Noronha Viana, Theodora Issa and Pedro Isaías |
|
Year:
|
2022 |
|
Edition:
|
Single |
|
Keywords:
|
Social Media, Influencers, Academia, Higher Education |
|
Type:
|
Reflection Paper |
|
First Page:
|
205 |
|
Last Page:
|
209 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
Social media has changed how and who we communicate with (Brainard, 2022). It has opened many doors for understanding and communicating domestically and internationally (Brainard, 2022). Through digital platforms, e-societies have become increasingly popular. Through these digital societies, groups of individuals can gather and share information at a moment's notice. Social media has also increased in popularity amongst academics and scholars alike. New-age academic scholars (i.e., millennials and Gen Z) have taken social media by storm. They have made their own freestyle representations and unique brand of what academia is to them. With this increasingly popular format of academic sharing, there is a new form of academic scholarship in which many educated individuals are making a name for themselves This reflection paper focuses on social media's impact on building a personal academic brand, public following, and business mindset. It emphasizes how academic scholars have found a new way to practice research scholarship while just starting or completing their graduate degrees. This reflection shares how social media is benefiting academic scholars and how research is becoming increasingly available and relatable to public and academic audiences. |
|
|
|
|
|
|
