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Title:
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SEEKING VALUE IN NETWORK COMPLEMENTARITIES. VALUE CO-CREATION PARADIGM FOR WEB 2.0 ERA |
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Author(s):
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Thuong T. Le , Monideepa Tarafdar |
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ISBN:
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978-972-8924-78-2 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2009 |
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Edition:
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1 |
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Keywords:
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Web 2.0; value co-creation; business ecosystems; value networks |
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Type:
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Full Paper |
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First Page:
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355 |
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Last Page:
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362 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In this paper we analyze the paradigm shift from value-creation through transforming objects (i.e., turning inputs into
products) along a value chain to value co-creation through leveraging the webs of relationships in a value network.
Underlying this shift are at least three key trends: from the publishing to participatory Web, from integral to modular
technology and application architectures, and from goods-dominant to service-dominant logic. These trends are not
totally unique to the emergence of Web 2.0 but have been accelerated and intensified by it. We next examine the value
network, identifying complementarities as the source of value and loose coupling as the networks strength. We next
frame value co-creation in the business ecosystem context. The ecosystem metaphor allows us to tap into business
ecology literature to offer theoretically grounded explanations and rationales for value co-creation and its strategic
implications. |
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