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Title:
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SECOND LIFE IS NOT AN ISLAND |
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Author(s):
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Mitul Shukla, Marc Conrad |
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ISBN:
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978-972-8939-46-5 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Second Life, Consumer Satisfaction, Framework Development |
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Type:
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Full Paper |
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First Page:
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213 |
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Last Page:
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220 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Second Life is a virtual world, a multi-user, 3d, immersive environment, which has its own internal economy. User-user transactions during the third quarter of 2009 reached $150 million, a 54% increase from the same quarter in 2008. However, during 2010 the amount of money being spent by the user community has appreciably declined. Based on prior works, a framework has been developed which identifies seven interrelated components that provide a wider context to perceive the user experience of Second Life. The approach taken by the framework allows for it to be used as a means to consider Second Life both as a product and as a platform. The approach taken to data gathering, analysis and interpretation in the context of the framework is described. |
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