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Paper Abstract:
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Voice-activated assistants have become popular devices for a hands-free interaction with information systems. Despite a
growing body of research, comprehensive models on usage intention especially in a commercial context have been
under-researched. This research in progress explores antecedents of attitude and usage intention of voice-activated
assistants through multiple theoretical lenses, including the Technology Acceptance Model, the Unified Theory of
Acceptance and Use of Technology, Social Exchange Theory, and privacy concerns. The result is a conceptual
framework consisting of six propositions on the impact of perceived usefulness, perceived ease of use, social influence,
trust, and privacy concerns on attitude towards voice-activated assistants and their usage intention. |
