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Title:
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QUANTITATIVE DEPENDENCY ANALYSIS OF USER,SEARCH ENGINE AND ADVERTISER BEHAVIOR |
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Author(s):
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Shruti Kohli , Ela Kumar |
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ISBN:
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978-972-8924-44-7 |
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Editors:
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Pedro Isaías , Miguel Baptista Nunes and João Barroso (associate editors Luís Rodrigues and Patrícia Barbosa) |
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Year:
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2007 |
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Edition:
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V II, 2 |
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Keywords:
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Search Engine Advertising, User Dependency, User Satisfaction, Online Advertising |
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Type:
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Reflection Paper |
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First Page:
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324 |
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Last Page:
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327 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Endeavor of this paper is to explore the interdependency between User, Search Engine and Online Advertisers in Search
Engine Advertising model. A vicious cyclic dependency model has been evolved that reflects this dependency between
the three players. Factors affecting interdependency between User and Search Engine have been determined and have
been used to measure user faith on Search Engine. This model gives a quantitative value of user dependency on Search
Engine and defines a threshold which can be applied in determining overall faith of user on Search Engine. |
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