Title:	PURCHASE INTENTION OF AMBIENT ASSISTED LIVING TECHNOLOGY- RESULTS FROM A GERMAN PERSPECTIVE
Author(s):	Frederick Steinke, Tobias Fritsch, Daniel Brem, Svenja Simonsen
ISBN:	978-972-8939-70-0
Editors:	Mário Macedo
Year:	2012
Edition:	Single
Keywords:	Ambient Assisted Living, attitude toward a product, elderly persons, purchase intention, technology, trust
Type:	Full Paper
First Page:	146
Last Page:	155
Language:	English
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Paper Abstract:	The aim of the study was to analyze older people’s attitude toward a product, as well as their trust, and purchase intension, for various scenarios of Ambient Assisted Living (AAL) technology. The eight different scenarios included solutions for each of the four AAL market segments. The 77 participants of the online survey were between 50 and 81 years old and their average age was 63.9 years. The data was collected from September to October 2011. The study revealed a strong significant correlation between attitude toward a product and purchase intention (between 0.640 and 0.793). Furthermore, the attitude toward a product in AAL technology scenarios focusing on security and health prevention, was significantly higher than in scenarios that focused solely on issues of comfort. The variable purchase intention also shows significantly higher values in security and health care scenarios, which implies that the elderly are more likely to pay for these AAL services. Another research finding shows an solid overall level of trust in all scenarios, with no specific scenario being singled out. Moreover, a high correlation between attitude toward the product and trust of AAL technology was detected (between 0.545 and 0.695). Finally, the participants’ ages had no influence on the different scenarios across all variables. These results indicate that further research in this innovative technological field is required. Experiments for analyzing the levels of trust in different AAL products, as well as testing these products with older people, will provide a more precise picture of the attitude toward the product, as well as the purchase intention of AAL technology.
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