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Title:
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PROSUMERIZATION - CHANGING THE SHAPE OF MOBILE SERVICE PROVISION |
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Author(s):
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Dirk Werth, Andreas Emrich, Alexandra Chapko |
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ISBN:
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978-972-8939-31-1 |
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Editors:
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Piet Kommers, Tomayess Issa and Pedro Isaías |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Prosumer, mobile services, service provision, mass customization |
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Type:
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Full Paper |
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First Page:
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123 |
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Last Page:
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130 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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It is beyond dispute, that customers are an important factor for the provision of services. However, in the following of Web 2.0 and co, a new kind of consumer evolves: the prosumer, that is not only consuming services but also directly involves the service production. In this paper we will explain which impact such a prosumer has on mobile services. We will detail the findings for mobile service providers and their supporting information technology. Finally, we will present a case to explain the shift from conventional to prosumerized service provision. |
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