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Title:      PROGRESSIVELY DEVELOPING A BUSINESS MODEL TO ASSIST ELDERLY PATIENTS WITH COGNITIVE IMPAIRMENT THROUGH A DIGITAL ECOSYSTEM: A METHODOLOGICAL APPROACH
Author(s):      Paolo Locatelli, Federica Cirilli, Luca Gastaldi, Simona Solvi and Andrea Pistorio
ISBN:      978-989-8533-65-4
Editors:      Mário Macedo
Year:      2017
Edition:      Single
Keywords:      Business models, Service models, Healthcare systems, ICT, Cognitive impairment
Type:      Full Paper
First Page:      19
Last Page:      26
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      Cognitive Impairment (CI) can significantly alter the independent living of people because of its impact on health and wellbeing. This paper illustrates a general Business Model (BM) allowing the delineation of services to ensure independent living for elderly people affected by CI. Furthermore, it describes a methodological approach to fit the general BM into a particular context and applies them in the Italian healthcare setting. The general BM includes a flexible, modular, scalable, and up-to-date organisational model and a digital platform. The first one describes the activities that regulators and service suppliers should accomplish and the second one consists of an easy-to-replicate and innovative information and communication technologies. The methodological approach comprises two steps that allow obtaining the BM Canvas and, then, the Service Model (SM) that includes Country-specific subsets of the elements included within the general BM. Finally, the paper describes the most significant aspects considered to transfer and adapt the developed BM in other contexts.
   

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