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Title:
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PROFILING AND ANALYZING E-CHURNERS WITH |
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Author(s):
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Vasilis Aggelis |
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ISBN:
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978-972-8924-40-9 |
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Editors:
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Jörg Roth, Jairo Gutiérrez and Ajith P. Abraham (series editors: Piet Kommers, Pedro Isaías and Nian-Shing Chen) |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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E-Banking, Churn, Association Rules, Clustering |
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Type:
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Reflection Paper |
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First Page:
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205 |
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Last Page:
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208 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Increase customer loyalty is one of the main pay-backs of ushering customers into the convenience and flexibility of ebanking.
As many surveys showed, there is a lower attrition when comparing customers whose profiles differed only with
respect to online banking. Over all, for many banks that implement innovative, convenient and secure e-banking services,
churn rates have dropped enough but attrition is fact. In this paper we examine e-churners and we focus only in internet
banking customers that became inactive. Scope of our work is to define their profile, in order to predict new ones and
make anti-attrition actions to reduce the e-churn rate. |
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