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Title:
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PRODUCT MANAGEMENT FOR INDUSTRIAL PRODUCT SERVICE SYSTEMS: A MODEL TOWARDS THE UNDERSTANDING OF THE ROLE OF PRODUCT MANAGEMENT |
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Author(s):
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Marina Brunner and Christian Schieder |
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ISBN:
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978-989-8704-27-6 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías and Philip Powell |
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Year:
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2021 |
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Edition:
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Single |
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Keywords:
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Product Management, Maturity Model, Industrial Product Service Systems, Design Science Research |
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Type:
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Full |
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First Page:
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53 |
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Last Page:
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60 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Due to increasing competition and new consumer trends, the importance of innovation for industrial product service system
is continuously increasing. Industrial companies must constantly come up with new ways to differentiate themselves from
cheaper competitors, which also increases the complexity of product management tasks. In this paper, we aim to improve
the understanding of the individual tasks of product management in an industrial environment, to identify their
interrelationships and to measure and optimize the quality of the executed processes. In total, we defined 22 different
industrial product management tasks along the product lifecycle, determined by five maturity levels within 14 maturity
dimensions for each object. Subsequently, the model was tested in several industrial companies. Initial validations of the
model's structure and content show that the model is transparent, easy to use, and has proven its applicability in real business
environments. |
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