Title:	PRIVACY BY AGREEMENT
Author(s):	Dora Galvez-cruz , Karen Renaud
ISBN:	972-8924-23-2
Editors:	Sandeep Krishnamurthy and Pedro Isaías
Year:	2006
Edition:	Single
Keywords:	E-Commerce, personalisation, privacy.
Type:	Short Paper
First Page:	338
Last Page:	341
Language:	English
Cover:
Full Contents:	click to dowload
Paper Abstract:	Privacy is a very important issue for web users, but many don't fully understand the implications of privacy violations. They easily disclose their private data in exchange for few benefits without being aware of the risks of sharing their private information. One of the main reasons for this careless disclosure could be the lack of control that the users think they have over their own data. To solve this there have been several attempts to guard the user's privacy, with most effort concentrated in health related applications. This work presents a different approach to the preservation of privacy, focusing on e-commerce, an agreement by which the users can select how much and which particulars of their personal information is to be disclosed before using the e-commerce web site, allowing them to browse the e-store even if they decide not to disclose any information. This proposal’s aim is to generate mutual benefits both for customers and for retailers. This work builds on the success points of other privacy proposals, avoids their reported pitfalls and delivers a new approach to ensuring the protection of privacy while facilitating personalisation of e-commerce.
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