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Title:
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PERSONALIZATION OF USER INTERFACES IN E-COMMERCE AND M-COMMERCE APPLICATIONS |
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Author(s):
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Christos K. Georgiadis , Athanasios Manitsaris |
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ISBN:
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972-8924-06-2 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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Personalization, m-commerce, e-commerce, user interfaces, context-awareness, customization. |
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Type:
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Full Paper |
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First Page:
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195 |
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Last Page:
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202 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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E-commerce and m-commerce consist of transactions conducted over (wired or wireless) computer networks, either by users purchasing goods, information and services, or directly between organizations. Given the existing limitations and enhancements on the mobile Internet, the preferences of users are noticeably affected. Among other factors, context-sensitivity of mobile devices emphasizes the importance of personalization technology. Personalization involves software that learns behaviors, inclinations, and patterns. It is an important step in the direction of alleviating information overload, creating a friendlier environment for each individual user and thus establishing trustworthy relationships between organizations and users. In our work we focus on the customization factor of e-/m-commerce interfaces and we outline how the main interface design choices (related to content, presentation, community and commerce), can be personalized |
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