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Title:
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PERCEPTION OF VISUAL ELEMENTS: EYE MOVEMENT TRACKING EXPERIMENT OF SHAPE, SIZE AND COLOR COMPOSITION IN SIMULATED MOBILE ENVIRONMENT |
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Author(s):
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Yunjung Lee, Mahnwoo Kwon, Jiyeon Lee, Soyoung Bae |
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ISBN:
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978-972-8924-99-7 |
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Editors:
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Inmaculada Arnedillo Sánchez and Pedro Isaías |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Visual perception, Eye tracking, visual element |
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Type:
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Poster/Demonstration |
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First Page:
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390 |
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Last Page:
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392 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Developers have to design mobile content very intentionally because mobile devices have relatively small size monitor. Optimum resolution of image and color are needed for better perception of the content. This experiment analyzed user's eye response to different shape, size, and color of visual stimulus. Measuring and evaluation of users perception to mobile content are crucial process for scientific production of mobile learning service. The results showed that color has main effect. Interaction effect exists between shape and size. Shape and color interaction effects are also effective. Experimental data revealed that which shape, color and size are most powerful to attract users attention in which circumstances. Also this research tried to find out how different visual component in mobile environment works on the users eye attention, so that to suggest how to compose mobile screens using different shape, color, and size effectively. |
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