|
Title:
|
PERCEIVED RISKS OF MOBILE HEALTH SERVICES WITHOUT IMMEDIATE OUTCOME |
|
Author(s):
|
Mihail Cocosila |
|
ISBN:
|
978-972-8939-49-6 |
|
Editors:
|
Mário Macedo |
|
Year:
|
2011 |
|
Edition:
|
Single |
|
Keywords:
|
Mobile health, information systems, perceived risk. |
|
Type:
|
Short Paper |
|
First Page:
|
173 |
|
Last Page:
|
176 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
This paper describes an empirical investigation on the roles of perceived risks in the adoption of mobile services without immediate outcome. A theoretical model including perceived risk of using and perceived risk of not using a mobile health application was developed and tested for the context of using wireless text messaging for smoking cessation. An experimental research conducted with 422 participants in the UK and Canada showed perceived risk of not using was a strong motivator while perceived risk of using a comparatively weaker obstacle to the adoption of mobile health services. |
|
|
|
|
|
|
