|
Title:
|
ONLINE PURCHASE INTENTION: INVESTIGATING THE EFFECT OF THE LEVEL OF CUSTOMER PERCEPTIONS ON ADOPTION |
|
Author(s):
|
Ilias Pappas, Michail N. Giannakos, Adamantia Pateli, Vassilios Chrissikopoulos |
|
ISBN:
|
978-972-8939-46-5 |
|
Editors:
|
Piet Kommers and Pedro Isaías |
|
Year:
|
2011 |
|
Edition:
|
Single |
|
Keywords:
|
Online shopping, intention to purchase, customer retention. |
|
Type:
|
Short Paper |
|
First Page:
|
456 |
|
Last Page:
|
460 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
Online shopping purchase intention is influenced by several factors based on the literature review. Effort expectancy, performance expectancy, trust and self-efficacy are some of the most widely used factors. An empirical study was undertaken to investigate the impact of various levels of these factors on consumer purchase intention. High levels of the above factors are shown to have highly significant impact on customers' intention to purchase. On the other hand lower levels of these factors do not have an impact on customers intention. The paper contributes by highlighting the level where the impact of the factors is getting more significant. |
|
|
|
|
|
|
