Title:	NONVERBAL ELEMENTS OF NEWS SOURCE AND THEIR INFLUENCE OVER INFORMATION PROCESSING: BASED ON EYE MOVEMENT WHEN EXPOSED TO NEWSCASTER'S COSTUME AND ACCESSORIES
Author(s):	Mahnwoo Kwon , Hyeryung Kim , Soyoung Bae
ISBN:	978-972-8924-84-3
Editors:	Yingcai Xiao, Tomaz Amon and Piet Kommers
Year:	2009
Edition:	Single
Keywords:	Eye tracking, Nonverbal communication, Visual communication
Type:	Full Paper
First Page:	152
Last Page:	158
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	How the nonverbal message of the anchor women were featured in the news broadcast such as their outfits or makeup though female newscasters are important clues to attract views attention. This research tested how their outfits and makeup as nonverbal cues influence on news information processing. News recipient's viewing behavior was observed when he is exposed to nonverbal communication elements of newscasters. Especially, it was examined how the level of the anchor women's costume and makeup has impact on the audience’s gaze and news acceptance. 16 participants exposed to 2 (nonverbal cues - sexy vs. humble look) 3 (news) between-subject design stimuli. Differences in nonverbal communication were manipulated in two conditions by stressing the differences in anchor women's outfit and makeup: one with sexy/glamorous clothes and accessories and the other with humble clothes and accessories. When the newscaster was wearing sexy/glamorous clothes, makeup and accessories, average gaze time was higher than when she was not. The results say that when there are not any notable nonverbal signals, people tend to focus on the face of the anchor woman, and then they avert their eyes to the background. Participants also could recall more of facts from the news when the anchor woman did not wear fancy costume or accessories.
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