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Title:
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NEXT GENERATION SHOPPING: CASE STUDY RESEARCH ON FUTURE E-COMMERCE MODELS |
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Author(s):
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Peter Leitner , Thomas Grechenig |
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ISBN:
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978-972-8924-49-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Social Commerce, Online Retail, E-Commerce Model, Case Study Research |
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Type:
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Short Paper |
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First Page:
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312 |
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Last Page:
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316 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Driven by the fast evolution of the internet, innovative technologies and web services, the user changed from a passive
information consumer to an active content distributor within the whole web sphere. The buzzword web 2.0 became a
synonym for this evolution which has enormously increased communication possibilities among people by enabling them
to stay in touch via communities, blogs and social networks. In the same way B2C and C2C e-commerce rapidly changed
within the last years. Users were integrated into existing online shops and mutated from a simple buyer to a fully
integrated customer. Thus, a modern shop visitor can recommend products, leave comments, rate vendors or publish wish
lists. This recent phenomenon, called social commerce or social shopping, leads to more customer satisfaction, loyalty
and consequently to more revenue for the vendor. Accordingly, there is a strong demand for innovative e-commerce
models and new shopping functionalities. Currently, only few vendors succeeded to launch new platforms and services,
but market researchers confirm the economically expanding value of innovative user driven e-commerce solutions. In the
near future, social shopping features might become a must-have for every modern shop owner. This paper presents the
results of an extended case study research on future B2C and C2C e-commerce models. As a main focus, the key features
as well as current trends of social commerce are identified and analyzed in detail. For successful next generation
shopping, the presented trend-setting movements have to be integrated in new e-shops and platforms to meet the demands
of modern customers. |
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