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Title:
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NETWORK ENGINEERING FOR C-COMMERCE INNOVATION: THE ROLE OF TRUST |
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Author(s):
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Mark Brogan , Leisa Armstrong |
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ISBN:
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978-972-8924-49-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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C-Commerce, Knowledge Networks, Social Network Analysis, Knowledge Management, Trust |
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Type:
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Short Paper |
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First Page:
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280 |
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Last Page:
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285 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The idea that social networks play an important role in knowledge diffusion of innovation has a long pedigree in
innovation theory. In his Diffusion of Innovation (DOI) theory, Rogers (1995) argued that in the information network of
the organization, managerial champions and opinion leaders could affect both organizational acceptance and also the
velocity of adoption of innovation. In Small to Medium Enterprise (SME) C-commerce innovation, the role of such
social factors has been understood in terms of embedded network structure (Braun, 2003) that impacts on clustering
behavior. This article explores the use of quantitative Social Network Analysis (SNA) to model the nature and
consequences of relations based on trust in a Small to Medium Size Tourism Enterprise (SMTE) C-commerce innovation
case study context. |
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