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Title:
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MOTION SIMULATION AND VIRTUAL REALITY
IN V-COMMERCE - HOW THE USE OF MOTION
SIMULATION AFFECTS CUSTOMER VALUE, PURCHASE
INTENTION, AND TRUST IN AUTONOMOUS VEHICLES |
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Author(s):
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Roger Seiler, Riccardo Fiore and Stefan Koruna |
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ISBN:
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978-989-8704-47-4 |
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Editors:
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Piet Kommers, Inmaculada Arnedillo Sánchez and Pedro Isaías |
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Year:
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2023 |
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Edition:
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Single |
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Keywords:
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Purchase Intention, Smart City, Autonomous Vehicles, V-Commerce, Motion Simulation, Driving Style |
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Type:
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Full Paper |
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First Page:
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19 |
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Last Page:
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26 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Autonomous vehicles (AVs) have captured the public imagination and may soon become an integral part of smart city
concepts. Currently, preparations by city administrators, legislators, and politicians still lag behind technological
developments. However, AVs may soon be capable of solving mobility issues and fundamentally extending micro-mobility
concepts, including peer-to-peer taxi services such as Uber, in urban areas. As a result, mobility concepts could become
more efficient, effective, and sustainable. Price acceptance, fuel efficiency, and mode of use (private or sharing) are relevant
factors in determining the benefit of AVs for consumers. This paper focuses on the acceptance aspect. The Yaw 1 motion
simulator was used to conduct a randomized control experiment (high vs. low motion simulation (MS)) to determine what
driving style leads to higher acceptance and, thus, greater purchase intention. In addition, we examined how other aspects
of virtual commerce (V-commerce) (customer value, purchase intention, trust, emotional involvement, and presence) might
be affected by MS use. In particular driving style was found to be relevant and should be taken into account when designing
mobility concepts that include AVs. |
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