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Title:
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MODELLING B2B E-MARKETPLACES: THE ROLE OF INTERMEDIARIES |
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Author(s):
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Markos Kourgiantakis , Emmanuel Petrakis |
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ISBN:
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972-8924-23-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2006 |
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Edition:
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Single |
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Keywords:
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e-marketplaces, B2B, intermediary, pricing behaviour. |
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Type:
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Full Paper |
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First Page:
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207 |
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Last Page:
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214 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The bulk of the theoretical literature in e-commerce assumes that the owner of an e-marketplace extracts rents through the membership (entrance) fees from suppliers and buyers. We rather assume that the intermediary also charges commission fees over the quantities that are sold through the electronic platform. We investigate this more realistic business model from intermediarys point of view, under different conditions in B2B two-sided markets. In an e-marketplace where all participants act strategically, our analysis suggests that the intermediarys optimal pricing behaviour can always include membership fees and commissions for both sides of the market. |
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