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Title:
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MODELING THE CHOICE OF INTERNET ACCESS AND IP TELEPHONY |
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Author(s):
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Takeshi Kurosawa , Denis Bolduc , Moshe Ben-akiva , Akiya Inoue , Ken Nishimatsu |
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ISBN:
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978-972-8939-07-6 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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IP Telephony, Internet access line, Customer behavior, Discrete Choice Analysis |
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Type:
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Full Paper |
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First Page:
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221 |
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Last Page:
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232 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In Japan, demands for Broadband Internet Access and Internet Telephony have increased dramatically in recent years. According to official sources, as of September 2009, there are 30.9 million users of Broadband Internet Access and 20.9 million IP telephones in use. In this study, we construct service choice behavior model which is a combined model of Internet Access line choice and IP Telephony choice. One objective is to predict under each scenario the market share of Fiber Optic, which is becoming the major player in Broadband services, paying specific attention to IP Telephony. The models are estimated using an original market research survey conducted in Japan during 2004 with stated preferences choice experiments of both Internet Access and IP Telephony. The results indicate that increasing awareness has the potential to dramatically increase the penetration of IP Telephony. The results also indicate a great variability in price sensitivity across income groups. |
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