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Title:
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MOBILE VALUE AND ACTIVITY THEORY IN M-COMMERCE |
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Author(s):
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Youjin Lee , Dan J. Kim |
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ISBN:
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972-98947-0-1 |
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Editors:
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António Palma dos Reis and Pedro Isaías |
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Year:
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2003 |
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Edition:
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2 |
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Keywords:
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Mobile value-creating features, Mobile value, Activity theory. |
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Type:
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Short Paper |
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First Page:
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764 |
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Last Page:
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768 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper aims at a process that mobile value motivates mobile users to use m-commerce. It reveals three mobile value-creating features; time, place, and individual, and a framework to describe three features according to the degree of sensitivity. And then by applying activity theory, it investigates that these mobile value-creating features are offered through the interaction mediated by m-commerce application for the mobile users object, creating mobile value, and that the mobile value motivates the use of m-commerce. |
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