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Title:
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MEDIA INNOVATION AND BUSINESS MODELS: THE CASE OF END-TO-END IMMERSIVE AUDIOVISUAL SERVICES |
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Author(s):
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Heritiana Ranaivoson and Simon Delaere |
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ISBN:
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978-989-8533-75-3 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2018 |
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Edition:
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Single |
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Keywords:
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Immersive Experiences, Media, 360 Video, Omnidirectional, Virtual Reality, Interactivity, Business Models, Media Innovation |
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Type:
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Full Paper |
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First Page:
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92 |
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Last Page:
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102 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper analyses how innovation and business models are related in the case of immersive audiovisual services, with a focus on three end-to-end services: Jaunt, NextVR and Immersive Media. To do so, it first briefly discusses the issues at stake in terms of media innovation, in particular the fact that content innovation is often neglected or misunderstood. It then applies the Business Model Matrix (Ballon, 2009) to these three cases. In particular, the cases are compared in terms of vertical integration, interoperability, revenue model, positioning, user involvement, and the role of content innovation. The paper concludes with a comparison of the cases. It expands the rapidly growing literature on media innovation by using a business model methodology, providing the first instance of an in-depth, structured comparison of immersive audiovisual services from a business point of view. It aims to fill a knowledge gap by dealing with a sector almost ignored by business or economic academic literature. |
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