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Title:
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MEASURING E-COMMERCE SATISFACTION: A MODEL OF REWARD ERROR FOR INTERNET A MODEL OF REWARD ERROR FOR INTERNETSURVEYS |
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Author(s):
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Roland Sparks , Nick Desai , Perumal Thirumurthy , Cindy Kistenberg |
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ISBN:
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ISSN: 1645-7641 |
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Editors:
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Pedro Isaías |
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Year:
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2007 |
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Edition:
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V V, 1 |
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Keywords:
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E-Commerce, Reward Error, Micro-Surveys, Measuring Consumer Satisfaction, Likert Scale, Online
Surveys, Principle Agent Problem, Monitoring-Intensity Princ |
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Type:
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Journal Paper |
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First Page:
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159 |
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Last Page:
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169 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Prior research verifies the existence of reward error, which is defined as inaccurate data introduced to
survey responses when subjects answer survey questions without first reading the question. This paper
uses previous theory and research to support the existence of reward error and develops a comprehensive
model predicting reward error. This study examines the use of microsurveys to overcome reward
error and argues against the use of rewards in order to obtain additional data. |
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