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Title:
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LOCATION BASED MOBILE ADVERTISING |
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Author(s):
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Matthew Sammut, Matthew Montebello and Vanessa Camilleri |
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ISBN:
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978-972-8939-25-0 |
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Editors:
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Bebo White, Pedro Isaías and Diana Andone |
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Year:
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2010 |
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Edition:
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Single |
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Type:
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Poster/Demonstration |
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First Page:
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409 |
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Last Page:
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412 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The scope of this paper is to use Location-Based Services and create an advertising platform for mobile phones based on the location of the user. The system is aimed mainly at location-based marketing but can be used for other purposes such as location-based news, general information, events, weather and much more. Information will be delivered to the sub-scribers based on what the advertisers have specified. This data will be delivered via SMS. Todays mobile phones are getting increasingly sophisticated and are being equipped with geo-positioning systems (GPS) which are accurate to a few meters range. |
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