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Title:
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JOINT ANALYSIS OF STATIC AND DYNAMIC IMPORTANCE IN EYE-TRACKING RECORDS OF WEB PAGE READERS |
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Author(s):
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Noriyuki Matsuda, Haruhiko Takeuchi |
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ISBN:
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978-972-8939-18-2 |
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Editors:
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Katherine Blashki |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Eye-tracking, graph and network, heat map, centrality, core-peripheral, community |
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Type:
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Full Paper |
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First Page:
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43 |
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Last Page:
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50 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Heat maps consisted of 5x5 segments were overlaid with networks both produced from the eye-tracking records from 20 subjects who read 10 frontal web pages that were classified into three layout types. Heat of the segments measured the degree of eye fixations, i.e., static importance, whereas the core nodes and the communities around them represented the importance in the transitional relations, i.e., dynamic importance. Also considered were loops that reflected sustained fixations. We found generally good agreement between the two types of importance as well as some complementary findings. |
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