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Title:
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INVESTIGATING THE EFFECTS OF INNOVATIVE TECHNOLOGY ON SMARTPHONE USAGE WITH AFFORDANCE THEORY |
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Author(s):
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Chin-Fu Ho, Jo-Peng Tsai |
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ISBN:
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978-972-8939-83-0 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías and Philip Powell |
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Year:
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2013 |
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Edition:
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Single |
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Keywords:
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Smartphone; Affordance Theory; Context-based TAM Model; User Interface; Diversity; Intuition. |
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Type:
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Full Paper |
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First Page:
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151 |
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Last Page:
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158 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The main research stream on customer attitudes towards adopting ICT artifacts focuses chiefly on the variables and relations in the extensive technology acceptance model (TAM) and its antecedents, but less on the design factors of the product itself. This limits the accuracy of explanations for the causes of ICT artifact adoption, while failing to examine the design features supporting satisfactory user interfaces. Therefore, in order to alleviate this defect, this study investigates a contextualized usage on smartphone from a sequence of stages including design features, functional affordance, descriptive beliefs and inferential beliefs based on the affordance theoretical perspective. After the investigating process on the functional features of the smartphone, we derived two affordance-based inferential beliefs: diversity and intuition. Then a context-based TAM model is developed by using these two affordance-based variables along with variables from Innovation Diffusion Theory (IDT) as the antecedents of the traditional TAM model. The research results based on a questionnaire survey indicate that both diversity and intuition have significantly positive effects on perceived ease of use (PEOU) but only diversity has significant effects on perceived usefulness (PU). Of the IDT variables, only relative advantage is statistically significant for attitudes. The proposed model based on the affordance approach provides a more accurate technology-based explanation and produces more extensive knowledge based on the actual usage of product functionality. |
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