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Title:
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INVESTIGATING SOCIAL ATTITUDES TOWARDS PRICING MODELS IN SOCIAL GAMING |
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Author(s):
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Lim Kah Ye, See Swee Lan |
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ISBN:
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978-989-8533-22-7 |
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Editors:
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Katherine Blashki and Yingcai Xiao |
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Year:
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2014 |
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Edition:
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Single |
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Keywords:
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Social gaming, human factors, pricing models, user study |
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Type:
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Short Paper |
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First Page:
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320 |
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Last Page:
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323 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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With the advent of infocomm technology, social gaming has become increasingly prevalent and accessible in today's society. In order to determine effective pricing methods to ensure maximum economic profits and consumer loyalty, it is essential to examine available pricing models in social games. This paper therefore attempted to identify the potential trends that can affect gamersÂ’ preferences of pricing patterns in social gaming. |
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