Title:
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INTERNET BANKING ADOPTION IN JORDAN: THE SERVQUAL EXTENSION |
Author(s):
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Emad Abu-Shanab, Hind Talafha |
ISBN:
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978-989-8533-44-9 |
Editors:
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Pedro IsaĆas |
Year:
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2015 |
Edition:
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Single |
Keywords:
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Internet Banking, SERVQUAL, trust, customer satisfaction, Jordan, PLS. |
Type:
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Full Paper |
First Page:
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71 |
Last Page:
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78 |
Language:
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English |
Cover:
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Full Contents:
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click to dowload
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Paper Abstract:
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Internet banking is becoming a commodity rather than a strategic choice for banks in the 21st century. This study aimed at exploring the influence of the factors adopted from the SERVQUAL model and extending with trust and security to predict customer satisfaction with IB. The study utilized a questionnaire to measure the research model utilizing a structural equation modeling technique. Results emphasized the role of security concerns, reliability and responsiveness in predicting the level of trust in IB. Also, trust was a significant predictor of satisfaction in IB services. Finally, the level of prediction yielded 22% of the variance in satisfaction. |
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