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Title:
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INTERACTIVE POTENTIAL OF NEWS NARRATIVES
IN COMMUNITIES FORMED AROUND NEWS MEDIA |
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Author(s):
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Artem Zakharchenko |
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ISBN:
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978-989-8704-19-1 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2020 |
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Edition:
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Single |
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Keywords:
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Media Influence, Interactive Potential, News Narrative, Social Action, Agenda-Setting |
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Type:
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Short |
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First Page:
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247 |
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Last Page:
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250 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The paper describes how the narrative features of highly shared news publications allow predicting the strength of their
influence on social media communities. The Interactive potential was used as an indicator for measuring the strength of
influence of news, which were classified on four levels of inner and external narrative structure. News stories published
by popular Ukrainian media were taken as examples to show that the share of publications with inner narrative is low
among high-influential articles, and the same holds for the share of publications that are parts of long or short media
stories. In contrast, the articles, which could be embedded into the national narrative, and publications with certain issues
of media agenda more often have high influence. |
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